The Kelco 50:1 Oats Fur Coats Shampoo has a high concentrate, 50 to 1 ratio so you can save money and get the most out of your shampoo. This shampoo is great for young animals and newborns because it is soap and detergent free. It gently removes odors, dirt, and grease while leaving a clean scent. This shampoo is also soothing on the skin with aloe vera and food grade colloidal oatmeal for hot spots, sores, bites, and dry itchy skin.